NOVExport project in collaboration with Space2Waves project and CUBE IN project offer a Learning + session on “How taking cultural differences into account matters”. CUBE IN project has developed a platform that aims to provide SMEs with tools needed to prepare SME owners and their business for operations in an unfamiliar business environment.

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Egbert Schram is the CEO of Hofstede Insights. He is astute, passionate about his work, known to make complex things understandable by focusing on pragmatic solutions. His main focus is to help global leaders and managers deal with the challenges (and fun) of working in unpredictable and impossible situations and help people professional create more awareness about the importance of people in today´s work environment. If you need an Ice-breaker, Egbert is the go-to guy. Other professional activities include being the Chairman of the international chapter at the Finnish HR Federation and a member of Amcham Finland. This webinar will be illustrated by the testimony of a company. A Q&A session will be opened at this end of the webinar.